Компания «Открытый Мир»

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BBC news teams at the World Cup are using new lightweight equipment to bring live reports to our television screens.

The old cliches are always the best. And those Martini ads had one of the better ones. You remember the one: "any time, any place anywhere". It has been a touch over-used since, but it's now being seriously applied to the business of going live for news.

In Germany, BBC news teams at the World Cup have been turning the cliche into reality, using new go-anywhere lightweight equipment that only became operational within the past week.

Newsnight viewers will already have seen Michael Crick on tour, giving his inimitable nightly take on the all the razzamatazz. Less obvious perhaps is how he does it.

He has been going live equipped with nothing more than an ordinary laptop with a 3G card, a webcam and a nifty piece of software (vPoint). The kit is so small he could stroll around with it tucked under his arm.

Remarkable when you consider that not so long ago, going live meant a big, expensive satellite truck, (or, at the other end of the scale, a very low quality videophone). While we still use these satellite trucks - they remain the best way of delivering top quality video and audio - they're not the most flexible way of getting out and about.

For example, when correspondent Matthew Price talked to England fans before the Paraguay game, he wanted to go live from their campsite, literally in the middle of a field. But this kit did the job in reasonable quality.

Amazing stuff for what is really a souped-up mobile phone connection; infinitely better than the older videophones.

It has to be said that these images don't compare to that of a proper OB truck but they're certainly acceptable in a rolling news context.

We also shouldn't forget that in Germany there's a good 3G mobile phone network, which allows this kit to work effectively. 3G isn't generally available in the dodgier parts of the world where newsgathering teams operate. So there's still a role for the old videophones.

Part of the secret of Michael and Matthew's kit lies in the vPoint software, that runs on their laptops. Originally developed for video conferencing, BBC engineers have adapted it for live broadcasting.

Iran correspondent Frances Harrison is now using vPoint to deliver live two-ways for television from Tehran. She connects to us with her laptop and camera, using nothing more than the kind of broadband internet that people have at home. It has given news a real edge in a seriously newsworthy part of the world.

Helen Fawkes was the first to use vPoint to cover the Ukrainian elections back in March.

Though the purists might say, perhaps rightly, that we've compromised on technical quality, we have to face facts. If this technology was not available, we wouldn't be doing television lives at all from Kiev. They're just too expensive.

Владимир Путин провел телемост с российской экспедицией в Антарктиде на оборудовании Компании Открытый мир HiTech OWC серии В

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